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Market Data: Yahoo Finance, Bloomberg, SEC Filings

Report Link: Research Update Released (Dated 05/20/2019)

Symbol: PERI
Analyst: John Nobile
Taglich Rating: Speculative Buy
Price Target: $5.50
Time Horizon: 12 Months
Rating Established: August 13, 2018
Price When Established: $1.05
Most Recent Report: February 19, 2019
Price When Issued: $2.98

What's New

Perion Expands its Synchronized Digital Branding Offering to Connected Television

On July 9, 2019, Perion Network Ltd. (NASDAQ: PERI) announced that Undertone, a division of Perion, and TV data company Alphonso, are partnering. The combination will allow brands to create Synchronized Digital Branding experiences, personalized across digital screens and platforms, at scale.

eMarketer states that the average US consumer watches 3 hours and 35 minutes of television per day, breaking that up with 6 hours and 35 minutes each day across different digital devices. The ability to connect user-level data for seamless synchronization across TV to high-impact digital ad formats has previously not been available.

With this partnership, Undertone will be able to leverage user-level viewing and exposure data, powered by Alphonso’s Video AI, to intelligently sequence campaigns (using the optimum ad format) across hundreds of high-quality publishers and mobile apps. Consumers get a more seamless and strategic experience compared to otherwise disconnected campaigns that don’t account for a viewer’s daily device-shifting habits.

Company Description

Perion Network Ltd., headquartered in Holon, Israel, is a global provider of online advertising and search technology to brands and publishers. The company provides data-driven execution, from high impact ad formats to branded search and a unified social and mobile programmatic platform.

Company Reports

Research Update Released (Dated May 20, 2019)

Research Update Released (Dated February 19, 2019)

Research Update Released (Dated November 6, 2018)

Initial Research Report (Dated August 13, 2018)


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